10X Fitness

About Us

Meet The Team

10X Fitness

10X Fitness is a brand that both myself and Louise are extremely proud and excited to have established. Our inspiration to create the company in 2017 came from our determination to improve and strengthen our own individual businesses. In February 2018 we were presented with a fantastic opportunity to develop a functional training facility through the acquisition of commercial premises. The decision to go ahead with the proposed development was an easy one to make as our commitment to creating the ideal training environment for our clients was unwavering. The grand opening of the facility took place in May 2018 and we haven’t looked back since! We are now able deliver an even greater and more varied fitness and lifestyle experience to our clients all in one dynamic space. Not only that but it is vital to us that our clients feel part of something special. By joining 10X Fitness you will receive the support and motivation not only from myself and Louise but from other members of the 10X Fitness family as well. We make it clear to every client that they are an integral part of the success of 10X Fitness knowing that their individual progress and achievements do a great deal to inspire other members to achieve the same.

Maybe you’re the next person determined to make a positive change to your life, or even better you might just be the inspiration for someone to change theirs.

Whatever the motivating factor may be, we can’t wait to welcome you to the 10X Fitness family.

Kev & Louise


Co-Founder / Trainer

Kevin Dadd

Hi, my name is Kev, I am a 10X fitness co-founder and trainer.

As many a young boy aspires to, I wanted to be a professional footballer when I grew up. Although I may not be playing for Tottenham Hotspur today, the focus and determination to push myself from a young age has certainly shaped who I am. My love for sport and fitness began at that point, from the age of 11 I represented Torquay united and did so until I was 16. I then moved my football and education to Cirencester Academy where I continued to play at a high level against other professional teams. I’m still motivated and get great excitement from playing competitively to this day; I guess you can say football is my passion! I have also taken on and continue to compete in a variety of fitness challenges each year, these include; competing in crossfit events, running half marathons, climbing mountains and organising team events such as tough mudder.

In my 8 years as a personal trainer I have worked with numerous clients who have had varying type of goals and aspirations. No matter whether you’re trying to lose weight, gain lean muscle or train for performance there is not a ‘one size fits all’ approach to the training at 10X Fitness. The individualised training programs we create are based on assessing a clients strengths & weaknesses as well as their specific training goals. By finding out what really motivates you as an individual we can ensure the fitness journey you embark on is not just challenging and rewarding but most importantly enjoyable.

I am fully aware that life can be dictated by work, time and family. I also understand the huge importance of incorporating exercise, healthy eating and a positive attitude into helping you get the most out of life. My involvement in competitive sport has taught me many things but above all if you work hard and push boundaries, you will be able to achieve your goals and aspirations. At 10X Fitness we can provide you with the support and guidance to make positive lifestyle changes that will benefit you in all areas of your life.


Co-Founder / Trainer

Louise Dadd

Hi, my name is Louise, I am a 10X fitness coach and co-founder of 10X fitness.

Sport and exercise has been in my blood from a very early age. I trained and competed in gymnastics for many years and then made the decision to change paths and began Athletics specialising in the pole vault event. Since retiring in 2012 I have dabbled in a variety of different events such as a the London marathon, a few half marathons, competed in several Crossfit competitions and even braved it on stage in a bodybuilding show! Although I do not compete much anymore I still get a buzz from doing something I love on a daily basis.

With all of this and an international athletics career spanning over 6 years I can use all of my different experiences and knowledge of training with my clients. I think my involvement in sport is what makes me passionate about my job, when you get to help others achieve their targets and goals it provides such a sense of achievement and inspires me to keep learning and improve. There is no greater feeling than knowing you have made a difference in someone’s life.

As a full time personal trainer and class instructor my aim is to bring out the best in my clients, whichever way I can! At the end of the day we are all different and come in all shapes and sizes, I'm here to get you to where you want to be. Whether you’re walking in to the gym for the first time about to embark on an exciting new fitness journey, or a more experienced trainer who wants to take their training to the next level, at 10X fitness we can provide a comprehensive training plan designed just for you.

Helen Cranston

Personal Trainer / Spinning Instructor

Helen Cranston

Hi, my name is Helen and I am a personal trainer and spinning instructor at 10X Fitness.

Fitness and wellbeing has been an important and passionate part of my life ever since I can remember. It was at a young age that I began to develop the skills and dedication needed to pursue a career as a professional dancer. At the age of 18 I really began to realise my potential as a performer when I gained a scholarship at one of the most prestigious dance and performing arts colleges in London; graduating in 2002 with a BA Hons. It was the tough regimes and exceptional standards at the college that required me to prioritise the importance of living a healthy lifestyle whilst also maintaining a high level of physical fitness. This period of my life naturally piqued my curiosity in the fitness industry and (after I was to hang up my dancing shoes) I decided to pursue a career as a personal trainer.

Whilst developing my skills and finding my way as a PT in the fitness industry the hunger and desire was still there to achieve something with my own training. In 2007 I decided to focus my efforts on excelling as a fitness athlete; becoming British Champion and going on to represent Great Britain in the European Championships. The time and energy I spent training for such events was grueling however it provided me with a wealth of knowledge and experience that I continue to pass on to my clients to this day.

Having worked in the fitness industry for over 15 years I can honestly say that I still get a huge amount of enjoyment from the work that I do. I am a great believer in finding the right balance when taking on any challenge and as a busy mum of two young boys I know what a juggling act life can be!

I truly enjoy helping people achieve their goals and improve their lives. No matter what journey you may be on I’m here to support you every step of the way.